Mutual Rescue is a national animal-welfare initiative created in 2015 by Carol Novello and David Whitman under the auspices of Humane Society Silicon Valley, one of the leading animal community centers in the United States. Mutual Rescue includes many people who give their time, expertise, energy, enthusiasm, ideas, connections, goodwill, financial support, and love to the initiative. To everyone involved, thank you!
After being asked numerous times over the years why she was helping animals instead of helping people in her role as President of Humane Society Silicon Valley (HSSV), Carol Novello wanted to elevate the cause of animal welfare by changing the conversation. Sharing her frustration regarding this inaccurate perception with David Whitman resulted in the collaboration from which Mutual Rescue was born.
Novello joined HSSV as its president in September 2010, having previously served on its Board of Directors. Through her leadership, HSSV’s mission results have seen significant increases in intake, adoptions, save rate, and the percentage of animals receiving extended care. Prior to HSSV, she spent more than 20 years in the high-tech industry, most recently in executive roles in general management and marketing at Intuit.
She received her MBA from Harvard Business School, and her bachelor’s degree in economics and English from Dickinson College. Her family includes two rescue animals: a German shepherd named Tess and a cat named Bode.
David Whitman harnesses the power of the arts to create transformative experiences, often with influences from afar. In Europe, Brazil, the West Indies, Florida, and California, he has had the privilege of collaborating with creative, luminous and legendary folks—affirming Maya Angelou’s observation, “You can’t use up creativity. The more you use, the more you have.” His broad interests derive from and lead to exploring the world through books, film, photography, tribal textiles, music, languages, travel, and frequent nature hikes with his basenji companions.
Advocate Creative is an award-winning creative agency for change agents. Based in Chicago, they build brands and tell stories for nonprofits, causes, foundations, and social ventures they believe in. They refuse to accept the world as it is and have dedicated their lives to making it more as it should be. Advocate Creative’s first film for Mutual Rescue, “Eric & Peety,” was also its first to go viral—a joy to behold and perhaps also a good omen for the upcoming Mutual Rescue films.
Tracy Randall’s practice at Fenwick & West concentrates on intellectual property counseling and structuring, drafting and negotiating commercial agreements with a focus on consumer and digital media products and services, including inbound and outbound technology license agreements, user generated content distribution agreements, terms of service agreements, online advertising agreements, sponsorship agreements and privacy and publicity rights agreements. Randall regularly advises clients on digital distribution business models (online, offline and mobile), e-commerce offerings, content clearance and copyright and DMCA issues. She also advises clients on the legal issues that arise when running sweepstakes, contests and promotions as well as assists clients with managing the risks associated with handling consumer information. She regularly advises clients on compliance with COPPA and CAN-SPAM and consumer privacy issues arising in mergers and acquisitions.
Steve Kirton is President of Circa Healthcare, an animal health-focused marketing communications consultancy, with a track record of lively healthcare advertising. A born communicator, Kirton earned his insights through many years of hard work in the healthcare industry, beginning with hands-on bench work as a clinical microbiologist. During an 11-year tenure with an international medical diagnostics company based in the U.K., he rose from Sales Representative to Director of International Sales and Marketing. Steve then moved to the U.S. and held a role as Business Unit Manager for Centocor, a leading biopharmaceutical company. His corporate experience was followed by several years as an ad agency executive, not only at his own company, but also at New York-based Euro RSCG Life. He provides marketing knowledge and business wisdom distilled from over 25 years of healthcare experience.
Steve is passionate about the important role of companion animals in our lives, something he has witnessed personally many times and also experiences every day he brings his dog into the office.
David Gilmour is the managing director of Blyth Capital Partners LLC, a California-based investment advisor and hedge fund manager.. Prior to founding Blyth Capital, Gilmour had a 25-year career as a successful high-technology entrepreneur, executive, and board member.
He is an active investor and adviser to high-technology startup ventures on both coasts. He is a prolific inventor with numerous issued patents related to machine learning, natural language processing, privacy and security.
Timi and John M. Sobrato
Sue and John Diekman
Nikki and Rich Beyer
Kathy and Dan McCranie
Willow, N and P
CK&D is a cause marketing and media group. As a purpose-driven company, CK&D consults with leading charitable brands and Fortune 500 companies to create socially responsible marketing strategies that elevate a cause or issue to a national/global stage. CK&D produces and packages innovative public service campaigns; builds strategic partnerships between nonprofits and corporations; and navigates the entertainment industry to develop stronger and more effective alliances.
Founded by Eric Carlson, Susan Carlson, and Judi Ketcik, CK&D leadership represents more than 35 years of experience in entertainment, talent relations and nonprofit marketing. CK&D is helping Mutual Rescue develop a large scale national movement to raise awareness and build strategic alliances.
Wasabi Publicity, founded in 2002, launches international campaigns leveraging innovative grassroots marketing and sophisticated public relations. The firm lives to launch conversations that make a difference and change the world. They have helped their clients be featured on CNN, NPR, Good Morning America, Forbes Magazine, Time, the Wall Street Journal and much more.
Drew Gerber (CEO) and Michelle Tennant (Chief Creative Officer) bring decades of marketing and media relations experience. Having represented Nobel Peace prize winners several times over, Wasabi has been, and continues to be, instrumental in managing the media attention garnered from the Eric & Peety film and in gaining coverage for the overall Mutual Rescue initiative.
46Mile is a marketing consultancy and full-service agency backed by Hearst Corporation offering fully integrated regional marketing and media solutions to brands in the San Francisco Bay Area. They work collaboratively with businesses to create and execute meaningful strategies to engage customers. 46Mile also offers the unique ability to distribute and amplify campaigns via world class technology platforms and inventory of Hearst media outlets worldwide. Their charter is to provide large regional brands with the level of service and marketing resources typically reserved for large national and global brands.
46Mile helped Mutual Rescue design and build its inaugural web site, transitioning the initiative from telling our stories through film to building our community online.